Consumer
We are proud of creating drinks that bring joy to consumers generation after generation. As industry leaders, we actively encourage responsibility and moderation through information, a broad range of choices and clear commitments.
Responsible Marketing
All marketing activities are suitable age-appropriate audiences and comply with regulations, ensuring an 18+ audience for all alcohol products.
Annual education and tailored training for employees in responsible marketing commitments and code of ethics.
Create consumer awareness through DrinkWise and Drink Smart about the importance of alcohol moderation, integrating this messaging into all brand marketing and activations.
Consumer Information
Provide category specific consumer information on‑pack in line with local regulations.
Invest in improved nutritional literacy relating to non‑alcohol products.
Promote proper disposal to ensure circularity of materials, providing clear labelling on pack.
Provide pro macro-nutritional and alcohol content information on local alcohol packaging or online for 100% of our products by 2030.
Choice Options
Ensure consumers have a variety of options to suit personal preferences through portfolio range and pack size.