Our Purpose
& Values
Proudly part of Suntory Group, our purpose is to inspire the brilliance of life by creating rich experiences for people in harmony with nature.
Brought to life through our values of Growing for Good, ‘Yatte Minahare’ and Giving Back to Society, our purpose is shared by more than 40,000 Suntorians worldwide and drives our ambition to create unique products our consumers love.
Growing for Good
We believe we can continue to grow individually and together, while enriching people’s lives by contributing to the community and protecting our environment. Growing for Good is about ensuring we work in harmony with people and nature across everything we do.
‘Yatte Minahare’
Locally and globally, Suntorians are united by our ‘Yatte Minahare’ spirit – the permission to dream big, tackle challenges, and never give up. We fearlessly approach new ideas, embrace new opportunities and innovate new value, as a business and as individuals.
Giving Back to Society
We believe in actively contributing to society because success is intertwined with the wellbeing of our communities and environment. Whether it be caring for our business-partners or supporting local communities, we strive to make tomorrow better than today.
Bringing the best of Suntory to Oceania means continuing to build on a 125-year legacy to inspire the brilliance of life in harmony with people in nature.
